He then compliments her on her slathering skills.
So young. So innocent. The ads would soon get a bit less subtle.
Several experts cited Diet Pepsi's Super Bowl ad featuring Cindy Crawford as a classic of the sex-sells approach. Supermodel Crawford pulls over at a rural gas station, slides out from a sports car and sashays her way over to buy a Diet Pepsi from a vending machine. Sultry music plays as she runs her hands through her hair as young farm boys dangle on the fence and gawk. The hotel chain likened it to a bombshell transgendered "Bob Johnson" who goes to her high school reunion and fools everyone with the exquisite plastic surgery she's undergone to complete her transformation, leaving her classmates, and viewers, dumbstruck.
Boy Butter's Lube Commercial Banned For Being 'Too Gay'
Some ads push the limits too far and are rejected by the networks airing the game for their sexual content. Relatively tame, Bud Light's ad shows a couple going for a skinny dip in an apparently deserted hotel pool. One version of the ad online has more than 18 million hits. Getting banned can create a news hook and can lead to even more audience interest in the ad, especially online. For some advertisers, that's precisely the point.
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PETA's commercial -- a parody of a pornographic movie casting couch featuring women passionately eating vegetables -- had zero chance of getting any Super Bowl air time. The ad is "unlikely to convince anyone to consider vegetarianism," said Scott Smith, account director at Social Ogilvy.
That's OK; it made for good press release material and racked up hundreds of thousands of hits on YouTube. Yet another ad that got a network rejection letter was ManCrunch. They accidentally touch hands, share a look, and all of a sudden engage in a frenzied lip lock. Registering a domain name online is a pretty straightforward process and registrars are mostly interchangeable.
Gay Marriage Victories Give New Life To This Banned Guinness Ad From 1995
In , GoDaddy. Corporations have begun to step into the present day and are finally printing advertisements and commercials featuring same-sex couples and LGBT people. The most recent company to get with the times is Banana Republic.
Wagner should know: Target 10 is a New York City marketing firm that works with brands specifically so that they can reach gay consumers. Here are 11 other companies that haven't shied away from including all types of love and families in their ads.
21 Ads That Were Banned From Past Super Bowls - Business Insider
Ikea was actually the very first company to put a gay couple in a national TV ad , way back in Although the company received a lot of hate for it — an Ikea in Hicksville, NY yup was actually evacuated following a bomb threat — Ikea stood behind the ad. For Ikea, this was just the beginning of a long line of ads to feature same-sex couples. The ad was in direct response to American Family Association's One Million Moms' attempt to boycott the store after it hired Ellen DeGeneres as a spokesperson earlier that year. You go, JC.
9. For Goodness Shakes
Even if many gay men wouldn't be caught dead in your store. With one of the best slogans ever for wedding registries, Target's "Be yourself, together" campaign definitely pulled at the heartstrings. Whether is was a PR attempt to "fix" things after it was discovered the company donated money to anti-gay politicians in or simply a change of heart, the ad was truly a beautiful ode to same-sex marriage.
In , online dating site Chemistry.